Job Title: Marketing & Communications Coordinator

Purpose

The Backcountry Hut Company specializes in architecturally-designed modernist recreational structures that celebrate the empowering concept of communal self-assembly. Our award-winning, sustainably-designed collection of prefabricated, flat-packed building systems can be configured to meet a variety of uses, landscapes, and lifestyle needs.

Founded in 2015, our team has grown steadily to include talented specialists in design, building, operations, and sales. We’re now looking to add a full-time Marketing + Communications Coordinator to help drive market awareness and direct-to-consumer sales across North America.

This is an intermediate role where you’ll take ownership of a wide range of marketing and communications initiatives while also supporting new programs as they develop. As the role evolves, you’ll have the opportunity to help shape its future, contributing your ideas and expertise as our team continues to grow.

Role

You’ll lead the end-to-end marketing strategy—owning everything from digital campaigns and social media content to public relations, photo shoots, and go-to-market launches for new products and programs. While BHC’s principals will support high-level concepting, you’ll take the lead in bringing each program and campaign to life.
- Here’s what’s next for BHC—and the exciting projects you’ll be leading and supporting:
  Fall 2025: Exhibiting at the Interior Design Show
  Fall 2025: Launching an exciting new product and partnership
  Fall 2025: Coordinating multiple press releases and media features
  Beyond: Supporting our growth into new markets and hospitality developments
You’ll collaborate closely with our Sales Lead and Principal to help map and refine the customer journey, ensuring every touchpoint delivers a seamless and memorable experience. You’ll also work with the team to evaluate and improve existing processes and systems, identifying opportunities to make our marketing and sales efforts even stronger.
As part of a dynamic small team, you’re action-oriented, adaptable, and ready to jump in wherever needed beyond your core responsibilities. You’re excited about opportunities to grow your skills—whether by attending conferences, participating in training, or taking on new challenges.
This role may also involve representing BHC at client meetings, marketing initiatives, and community events.

Responsibilities

Marketing & Communications

Develop go-to-market strategies for new products, ensuring smooth launches that drive awareness and sales.
Plan and execute marketing campaigns for new programs and initiatives, from concept through rollout.
Create and plan content for all social media platforms, including Instagram, Facebook, LinkedIn, Pinterest, and YouTube, ensuring each channel reflects the brand voice and engages the right audiences.
Manage and grow social media channels, engaging with the community, responding to inquiries, and monitoring brand sentiment.
Manage two Digital Marketing Specialists responsible for Meta ads, ensuring ad campaigns align with broader brand and growth strategies.
Create and manage digital communications in Mailchimp, including newsletters and email automations.
Oversee and update the company website, ensuring content is current, relevant, and optimized for user experience.
Implement SEO strategies to boost search rankings and drive organic traffic.
Develop and maintain marketing collateral, including brochures, presentations, and promotional materials.
Research, track, and apply for industry awards, completing submissions to elevate BHC’s visibility.
Manage public relations: draft press releases, coordinate with journalists, and coordinate content for publications.
Plan and coordinate photo shoots, working with photographers, ensuring brand compliance, and managing invoices and receipts.
Maintain brand resources including the image library, and brand guidelines.
Assist in planning and executing events, trade shows, and conferences to promote BHC’s offerings.

Skills + Experience

A collaborative team player with a professional, positive attitude and strong emotional intelligence.
Exceptional written, verbal, and client-facing communication skills, both technically precise and creatively engaging.
Minimum two years of experience in a sales, marketing, or communications role.
Bachelor’s degree (in Marketing, Communications, Design, or a related field preferred).
Experience with residential construction, architecture, development, sustainability, or outdoor lifestyle brands considered an asset.
Proven experience in managing digital communities across multiple social media platforms.
Skilled in graphic design for marketing collateral, technical documents, infographics, and other materials.
Familiarity with website design, development, and SEO best practices.
Strong time management and organizational skills to thrive in a cross-Canada virtual team environment.
Ability to identify and lead process improvements to enhance efficiency.
Analytical mindset with the ability to track, measure, and report on performance metrics.
Proven tech savvy and solid skills in:

Google Suite (Gmail/Sheet/Doc)
Instagram, Facebook, LinkedIn, Pinterest, and YouTube
Later / Planoly
Meta Business Suites
Google Ads Centre
Mailchimp
Squarespace
Adobe InDesign and Photoshop
Canva
Pipedrive
Zapier
Slack
Click-Up

Organizational Relationship

The Marketing and Communications Coordinator reports directly to the Co-Founders of The Backcountry Hut Company. In this role, you will collaborate closely with the Sales Lead, Architectural Technologist, Operations Lead, and external consultants to advance BHC’s marketing reach and strengthen our brand.

Salary Range

$53,000-$65,000 + based on demonstrated experience and alignment.

BHC is committed to fostering an inclusive and diverse workplace where every individual feels valued, respected, and empowered. We believe that diversity enriches our work environment, enhances our innovation, and contributes to the overall success of our organization.

We welcome applicants from all backgrounds, cultures, beliefs, experiences, abilities, and perspectives. We embrace differences and recognize the unique strengths each person brings to our team and are committed to creating a workplace that reflects the diversity of the communities we serve and encourages an environment where everyone can thrive. Our dedication to diversity and inclusion extends across every aspect of our business, from hiring and professional development to creating a supportive and collaborative work culture.

We encourage all individuals to apply. We will respond individually to candidates who best demonstrate interest, capability, and alignment with the responsibilities of the role and relevant experience in the field.